Florida Governor
Today, I proposed new legislation on artificial intelligence and AI data centers to protect Floridians’ privacy, security, and quality of life. Our AI proposal will establish an Artificial Intelligence Bill of Rights to define and safeguard Floridians’ rights—including data privacy, parental controls, consumer protections, and restrictions on AI use of an individual’s name, image or likeness without consent.

The AI Bill of Rights includes the following points to protect consumers:

Reenact protections Florida has already passed against “deep fakes” and explicit material, including those depicting minors.
Prohibit any state or local government agency from utilizing DeepSeek or any other Chinese-created AI tools to protect American data.
Prohibit AI from using an individual’s Name, Image, Likeness (NIL) without their consent – tie it to harm or sale of a product (political ads, schemes to defraud already in law).
Require a notice to consumers when interacting with AI (Company chatbots).
Prohibit entities from providing “licensed” therapy or mental health counseling through artificial intelligence. This can be expanded to include the use of AI to imitate a licensed professional.
Provide parental controls for minors that will allow parents to access the conversation their child has with a large language model, set parameters for when the child can access the platform, and notify parents if their child exhibits concerning behavior.
Ensure data inputted to AI is secure and private.
Prohibit companies from selling or sharing personal identifying information with third parties (deidentified) and mirror data privacy protections in current law.
Limit insurance companies from using AI for insurance claims. Require that AI cannot be used as the sole determination in adjusting or denying a claim. Insurers that use AI for claims must detail the use and allow the Office of Insurance Regulation to inspect the AI model to ensure it does not violate unfair insurance trade practices.